New Northstream White Paper Explores How CSPs Can Leverage Analytics to Reap Business Benefits

This week, management consulting firm Northstream released a whitepaper showcasing how advanced analytics can help communications service providers (CSPs) improve all areas of their businesses. “Analytics Beyond the Hype” offers readers an overview of analytics in the telco space, demonstrates case studies from analytics vendors (including Comptel) and explores strategies that CSPs can apply to their business models today.

Specifically, the whitepaper charts the evolution of analytics from silo-specific, disorganized data to more consolidated efforts, as CSPs attempt to derive value from their Big Data and achieve their business goals. While analytics are not new, Northstream writes, the application of analytics to cross-departmental data is ground-breaking for many operators. In the past, traditional reporting has been limited to hard statistics like the state of the network, customer count and finances.

But that’s all changing.

New Analytics, New Opportunities

Northstream found that CSPs that are exploring the most advanced analytics tools are using data to build predictive models and real-time engines for offers that can immediately meet customer needs. Additionally, there’s a noticeable trend moving from mass marketing to personalised, individual marketing.

These developments in the world of Big Data analytics are imperative for CSPs looking to grow their businesses. Northstream states that, among European CSPs, ARPU has decreased by 6.6 percent year over year. Telco services are getting commoditised, and the market saturated, so the solution is for operators to differentiate by using their data.

Some suggested analytics strategies from Northstream include:

• Reducing churn via predictive analytics
• Making customer acquisition more cost-effective with targeted marketing
• Operating networks more efficiently by automatically monitoring asset and capacity management
• Tailoring offers to customers to increase ARPU

We were honoured to be included among the experienced CSP analytics vendors Northstream worked with on this study and encourage everyone to read it!

Download the White Paper!